My Portfolio
Vision-driven graphic designer & marketer with a career-long record of delivering creative graphic design and strategy solutions to drive client satisfaction and success for leading organizations.
MISSION-DRIVEN
Innovation- focused thought leader with a strong reputation
Exceptionally dedicated professional with keen interpersonal, communication, and organizational skills, as well as social media management, digital photography, website development, and marketing expertise.
Design Pickle
Jul 2021 to Mar 2023
COPYWRITER
- Produced attractive text adapted to different advertising channels such as campaign landers, social media ads, and blogs.
- Ranking trending blogs in position #1 of google search.
- Published 12+ demand pages with SEO purposes using high-ranking keywords to drive organic traffic to the company’s website to attract new customers – acquisition of more than 200 new customers attracted without paid advertising.
- Wrote 6+ customer success stories and posted them on the website as Case Studies to support sales efforts.
- Directed the creation of graphic materials to complement the strategy.
- Quartely strategy planning according to SEO reports (Google Analytics, Google Search Console and Hubspot.)
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M&M Apparel
Jul 2018 to Jun 2021
ARTIST/GRAPHIC DESIGNER
Managed more than 5 clients per day to meet their graphic needs, developing high quality designs with same-day turnaround.
Consistently surpass client expectations in the provision of graphic design solutions.
Prepare ready-to-print files in Adobe Illustrator for screen printing (spot colors and CMYK separation process.)
Spearhead the production of customized goods including t-shirts, hats, team uniforms, promotional items, and signage for businesses.
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City of Navasota
Apr 2018 to Jul 2018
MARKETING / COMMUNICATIONS COORDINATOR
Developed different responsibilities in three main areas.
PHOTOGRAPHY
Professional photography during the local events gathered by the City of Navasota in order to increase visitor numbers to the city. Planned and executed +7 events to enhance the image of the city as a destination point for overnight visitors.
GRAPHIC DESIGN
Created and published promotional materials, in different channels, such as social media (Facebook and Instagram) and the local newspaper.
MARKETING
Led integrated strategic and tactical marketing, advertising, media management, and public relations in promotion of the City of Navasota as a tourist destination. Increased audience 10-15% by coordinating, maintaining, and monitoring the full spectrum of social media & online platforms including Facebook, Twitter, YouTube, and Instagram.
Valesca Design
Jan 2017 to 2021
GRAPHIC DESIGNER
& PROFESSIONAL PHOTOGRAPHER
(FREELANCE)
Founder and owner of a successful and profitable freelance professional and photography service.
Determine client needs and successfully pitch for business.
Built strong rapport with +40 clients to drive retention and loyalty.
Delivered customized Graphic Design projects and printing for logo design, business cards, wrapping, advertising, vehicle branding, t-shirts, and flyers.
Worked with clients in the provision of website development. Provided professional photography services including family portraits.
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IGi Playground
Feb 2015 to Dec 2016
SENIOR GRAPHIC DESIGNER
Supervisor of the Graphics and Marketing Departments.
Managed social media, initially in Texas and later in charge to lead the IGI Playground project in Miami, Florida.
Designed +25 gift store products and sent to China for production, developed in site graphics and website, created marketing materials,
completed trademark and copyright registration for new IGI Playground store at two locations.
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DGraphics
May 2014 to Dec 2016
GRAPHIC DESIGNER
Collaborated with clients in customizing graphic design for business cards, wrapping advertising, vehicle branding, t-shirts,
flyers, posters, banners, magnetics, invitations, and big photo frames for events.
Participated with the signs production department, creating ready-to-print files and handling a large format Roland printer.
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Gunler Inc. - NatureNutrition
Apr 2008 to Mar 2014
MARKETING MANAGER
Promoted to Marketing Manager undertaking packaging design, printed publishing, and proof color authorization.
Completed supervision of the graphics area and social media for NatureNutrition
product development including bottle, packaging, label, and cap design in role as marketing manager.
Established standards for the design of logos, trade show graphics, signage, event flyers, social media images, postcards, and brochures.
Acted as sponsorship supervisor of the Mexican National Soccer Team. Orchestrated trade shows activities.
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More About Me
With decades of proven experience, I Am prepared to help you achieve your goals, and beyond.
Technical Proficiencies:
Design
Adobe Suite: Illustrator, Photoshop, InDesign, Lightroom
Marketing
Hubspot, Facebook, Instagram, LinkedIn
Google Analytics, Google Search Console, G-Docs, G-Sheets, G-Slides
Other Apps
Jasper, Asana, Miro, Mobimag, Slack, Microsoft Office. PC & Mac platforms
Languages
English & Spanish
Ready to reach out? Let's chat.
e-mail
info@lucerovalenzuela.com
LinkedIn
lucero-valenzuela-91b95a92